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Shirt Sizing Guide

Each button up shirt comes in 3 different body shape templates.

 

 

You know your body best and know if you find shirts hard to fit because of your hip or bust size.

Alex - you may be an Alex if...

  • your hips measure 10cm or more larger than your bust measurement.
  • your tummy/waist is similar to your bust measurement
  • you if fit a classic 'pear shape' description

Billie - you may be a Billie if...

  • your bust size is significantly larger in relation to the rest of you
  • your cup size is larger than an EE and you have a smaller waist- but if you have large waist / tummy then Charlie would fit better regardless of your cup size.

Charlie - for everyone else (about 50% of women). Charlie also fits some male shapes.

  • your shoulders and hips are similar widths regardless of your waist size
  • you would describe your figure as straight up and down
  • you would describe your figure as apple shaped

If you normally have to buy a size up to get a fit for your hips or bust you may be able to choose a smaller size than other retailers as Billie and Alex shapes have more room for busts or hips.

All shirts are loose fit style, choose a smaller size if you prefer a slim fit.  As all shirts are 100% cotton there may be a little shrinkage on washing - estimate 3%, wash at 30°C to avoid shinking and protect the environment.

High Street Comparision Table

You can use this table to see how our sizes compare to average high street shop sizes.

Charlie

Billie

Alex

Charlie sizes are made for those who have similar proportioned hips and shoulders. Will fit woman and some men.

Billie sizes are made to accommodate a larger bust. You may need a size or two smaller than you normally buy.

Alex is the right choice for you if your lower half is about 2 sizes bigger than your upper. You may need a size or two smaller than you normally buy.

Charlie 0 (=UK 8/Euro 36/USA 6)

Bille 0 (=UK 8/Euro 36/USA 6)

Alex 0 (=UK 8/Euro 36/USA 6)

Charlie 1 (=UK 10/Euro 38/USA 8)

Billie 1 (=UK 10/Euro 38/USA 8)

Alex 1 (=UK 10/Euro 38/USA 8)

Charlie 2 (=UK 12/Euro 40/USA 10)

Billie 2 (=UK 12/Euro 40/USA 10)

Alex 2 (=UK 12/Euro 40/USA 10)

Charlie 3 (=UK 14/Euro 42/USA 12)

Billie 3 (=UK 14/Euro 42/USA 12)

Alex 3 (=UK 14/Euro 42/USA 12)

Charlie 4 (=UK 16/Euro 44/USA 14)

Billie 4 (=UK 16/Euro 44/USA 14)

Alex 4 (=UK 16/Euro 44/USA 14)

Charlie 5 (=UK 18/Euro 46/USA 16)

Billie 5 (=UK 18/Euro 46/USA 16)

Alex 5 (=UK 18/Euro 46/USA 16)

Quick calculator – get a tape measure and put your details in either of the calculators below. Billie is those with bigger busts only.

Select your measurements to find out which size is the best fit for you:

Alex / Charlie


Billie



As all shirts are 100% cotton there may be a little shrinkage on washing - estimate 3-5%.

All shirts are loose fit style, choose a smaller size if you prefer a slim fit.

If you would like a free tape measure let us know.

Our short video explains the difference between the shapes.


If you are unsure contact us and we can help you choose the best fit.