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Our sizing

We design for bodies.

Underwear Sizing Guide

Shirts - see below

Our current ranges come in 3 or 4 different body shape templates depending on the shirt design.

All shirts come with a reverse button to prevent gape in the chest area.

Alex - has more room for wider hips or bigger bottoms

  • your hips measure 9cm or more larger than your bust measurement.
  • your tummy/waist is similar or bigger than your bust measurement
  • if you fit a classic 'pear shape' description

Billie - has more room for much bigger busts

  • your bust size is significantly larger in relation to the rest of you
  • your cup size is larger than an EE and you have a smaller waist measurement than your chest by at least 10 cm.

Charlie - a classic cut, loose fit.

  • your shoulders and hips are similar widths regardless of your waist size
  • you would describe your figure as straight up and down
  • you may or may not have breasts
  • you may describe your figure as apple shaped
  • you may describe your figure as hour glass

Drew - similar to a traditional 'mens' shirt cut, but of course you don't need to be male to wear it, will fit you if

  • you have a long body
  • your shoulders are much broader than your hips

If you normally have to buy a size up to get a fit for your hips or bust you may be able to choose a smaller size than other retailers as Billie and Alex shapes have more room for these areas.

All shirts are loose fit style, choose a smaller size if you prefer a slim fit. As all shirts are 100% cotton there may be a little shrinkage on washing - estimate 3%, wash at 30°C to minimise this and protect the environment.


Our short video explains the difference between the shapes.

 

 

 

High Street Comparison Table

The measurements below refer to optimum dimensions for a looser fit choose a smaller size if you prefer a slim fit. This is just a guide as all bodies are different, for Alex shapes the hip measurement is the most important and for Billie shapes the bust.

Charlie

Billie

Alex

Drew

Charlie, for those who have similar proportioned hips and shoulders. 

Billie sizes are made to accommodate a much larger bust. You know if you have had problems with shirt hanging in the past, this is the right fit for you.

Alex is the right choice for you if your lower half is 8+ cm bigger than your chest.

Drew, for longer bodies and shoulders wider than hips. A cut which is similar to a traditional men's shirt.

Charlie 0 (=UK 8/USA 4 xxs)

Chest max 82-90cm
Hips max 85-91cm
Waist max 85cm

Billie 0 (=UK 8/USA 4)

Bust 89-96cm cup size DD/E+
Hips 85-91cm
Waist max 85cm

Alex 0 (=UK 8/USA 4)

Chest 82-90cm
Hips 89-98cm
Waist max 87cm

 

Charlie 1 (=UK 10/USA 6/xS)

Chest 87-96cm
Hips 88-94cm
Waist max 91cm

Billie 1 (=UK 10/USA 6)

Bust 94-101cm cup size DD/E+
Hips 88-94cm
Waist max 91cm

Alex 1 (=UK 10//USA 6)

Chest 87-96cm
Hips 94-105cm
Waist max 93cm

Charlie 2 (=UK 12/ USA 8/S)

Chest 92-100cm
Hips 95-100cm
Waist max 96cm

Billie 2 (=UK 12/USA 8)

Bust 99-106cm cup size F+
Hips 95-100cm
Waist max 96cm

Alex 2 (=UK 12/USA 8)

Chest 92-100cm
Hips 94-110cm
Waist max 98cm

Charlie 3 (=UK 14/USA 10/M)

Chest 97-105cm
Hips 100-105cm
Waist max 101cm

Billie 3 (=UK 14/USA 10)

Chest 104-111cm cup size G+
Hips 100-105cm
Waist max 101cm

Alex 3 (=UK 14/USA 10)

Chest 97-105cm
Hips 104-115cm
Waist max 103cm

Drew 3 / S

Chest 92-99cm
Waist max 104cm
Shoulder seem to cuff 66.6cm

Charlie 4 (=UK 16/USA 12/M-L)

Chest 102-110cm
Hips 105-110cm
Waist max 106cm

Billie 4 (=UK 16/USA 12)

Bust 108-115cm cup size G+
Hips 105-110cm
Waist max 106cm

Alex 4 (=UK 16/USA 12)

Chest 102-110cm
Hips 109-120cm
Waist max 108cm

Drew 4 / M

Chest 97-104cm
Waist max 109cm
Shoulder seem to cuff 67cm

Charlie 5 (=UK 18/USA 14/L)

Chest 107-115cm
Hips 110-115cm
Waist max 111cm

 

Billie 5 (=UK 18/USA 14)

Bust 113-120cm cup size G+
Hips 110-115cm
Waist max 111cm

Alex 5 (=UK 18/USA 14)

Chest 107-115cm
Hips 114-125cm
Waist max 113cm

Drew 5 / L

Chest 102cm -110cm
Waist max 114cm
Shoulder seem to cuff 67.5cm

Charlie 6 (=UK 20/USA 16/L - xL)

Chest 114-123cm
Hips 116-122cm
Waist max 117cm

Billie 6 (=UK 20/USA 16)

Bust 121-128cm cup size G+
Hips 116-122cm
Waist max 117cm

Alex 6 (=UK 20/USA 16)

Chest 114-123cm
Hips 119-130cm
Waist max 119cm

Drew 6 / L - xL

Chest 107cm-116cm
Waist max 119cm
Shoulder seem to cuff- 68cm

Charlie 7 (=UK 22/USA 18/xL)

Chest 120-130cm
Hips 121-128cm
Waist max 123cm

Billie 7 (=UK 22/USA 18)

Bust 128-135cm cup size G+
Hips 121-128cm
Waist max 123cm

Alex 7 (=UK 22/USA 18)

Chest 120-130cm
Hips 124-137cm
Waist max 125cm

Drew 7 / xL

Chest 113cm-122cm
Waist max 125cm
Shoulder seem to cuff 68.5 cm

Drew 8 / xxL

Chest 119cm - 129cm
Waist 132cm
Shoulder seem to cuff 69.1cm

 

 

Our short video explains shows you how to measure yourself.

If you would like a free tape measure let us know.


 

If you are unsure contact us and we can help you choose the best fit.

 

Underwear

Unisex boxer shorts Traditional menswear equivalent
GFW 0 = UK 8 / US 4  xxS / 26-28 in
GFW 1 = UK 10 / US 6 xS / 28 - 30 in
GFW 2 = UK 12 / US 8 S / 30 - 32 in
GFW 3 = UK 14 / US 10  M / 32- 34 in
GFW 4 = UK 16 / US 12 L / 35 - 37 in
GFW 5 = UK 18 / US 14  xL 38-41 in