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Our sizing

Each button up shirt comes in 3 different body shape templates.

 

 

You know your body best and know if you find shirts hard to fit because of your hip or bust size.

Alex - you may be an Alex if...

  • your hips measure 9cm or more larger than your bust measurement.
  • your tummy/waist is similar or bigger than your bust measurement
  • you if fit a classic 'pear shape' description

Billie - you may be a Billie if...

  • your bust size is significantly larger in relation to the rest of you
  • your cup size is larger than an EE and you have a smaller waist- but if you have large waist / tummy then Charlie would fit better regardless of your cup size.

Charlie - for everyone else (about 50% of women). Charlie also fits some male shapes.

  • your shoulders and hips are similar widths regardless of your waist size
  • you would describe your figure as straight up and down
  • you would describe your figure as apple shaped

If you normally have to buy a size up to get a fit for your hips or bust you may be able to choose a smaller size than other retailers as Billie and Alex shapes have more room for busts or hips.

All shirts are loose fit style, choose a smaller size if you prefer a slim fit. As all shirts are 100% cotton there may be a little shrinkage on washing - estimate 3%, wash at 30°C to minimise this and protect the environment.

High Street Comparison Table

The measurements below refer to optimum dimensions for a looser fit choose a smaller size if you prefer a slim fit. This is just a guide as all bodies are different, for Alex shapes the hip measurement is the most important and for Billie shapes the bust.

Charlie

Billie

Alex

Charlie, for those who have similar proportioned hips and shoulders. Will fit woman and some men.

Billie sizes are made to accommodate a larger bust. For those with breasts only.

Alex is the right choice for you if your lower half is 8+ cm bigger than your chest.

Charlie 0 (=UK 8/USA 4)

Chest max 82-88cm
Hips max 85-91cm
Waist max 85cm

Billie 0 (=UK 8/USA 4)

Chest 89-96cm
Hips 85-91cm
Waist max 85cm

Alex 0 (=UK 8/USA 4)

Chest 82-88cm
Hips 89-98cm
Waist max 87cm

 

Charlie 1 (=UK 10/USA 6)

Chest 87-93cm
Hips 90-95cm
Waist max 90cm

Billie 1 (=UK 10/USA 6)

Chest 94-101cm
Hips 90-95cm
Waist max 90cm

Alex 1 (=UK 10//USA 6)

Chest 87-93cm
Hips 94-103cm
Waist max 92cm

Charlie 2 (=UK 12/ USA 8)

Chest 92-98cm
Hips 95-100cm
Waist max 95cm

Billie 2 (=UK 12/USA 8)

Chest 99-106cm
Hips 95-100cm
Waist max 95cm

Alex 2 (=UK 12/USA 8)

Chest 92-98cm
Hips 94-108cm
Waist max 97cm

Charlie 3 (=UK 14/USA 10)

Chest 97-103cm
Hips 100-105cm
Waist max 100cm

Billie 3 (=UK 14/USA 10)

Chest 104-111cm
Hips 100-105cm
Waist max 100cm

Alex 3 (=UK 14/USA 10)

Chest 97-103cm
Hips 104-113cm
Waist max 102cm

Charlie 4 (=UK 16/USA 12)

Chest 102-108cm
Hips 105-110cm
Waist max 105cm

Billie 4 (=UK 16/USA 14)

Chest 108-115cm
Hips 105-110cm
Waist max 105cm

Alex 4 (=UK 16/USA 14)

Chest 102-108cm
Hips 109-118cm
Waist max 107cm

Charlie 5 (=UK 18/USA 14)

Chest 107-113cm
Hips 110-115cm
Waist max 110cm

 

Billie 5 (=UK 18/USA 14)

Chest 113-120cm
Hips 110-115cm
Waist max 110cm

Alex 5 (=UK 18/USA 14)

Chest 107-113cm
Hips 114-123cm
Waist max 112cm

Charlie 6 (=UK 20/USA 16)

Chest 114-121cm
Hips 117-122cm
Waist max 116cm

Billie 6 (=UK 20/USA 16)

Chest 121-128cm
Hips 117-122cm
Waist max 116cm

Alex 6 (=UK 20/USA 16)

Chest 114-121cm
Hips 119-128cm
Waist max 118cm

Charlie 7 (=UK 22/USA 18)

Chest 120-128cm
Hips 121-128cm
Waist max 123cm

Billie 7 (=UK 22/USA 18)

Chest 128-135cm
Hips 121-128cm
Waist max 123cm

Alex 7 (=UK 22/USA 18)

Chest 120-128cm
Hips 124-135cm
Waist max 125cm

 

Our short video explains shows you how to measure yourself.

If you would like a free tape measure let us know.


Our short video explains the difference between the shapes.



 

If you are unsure contact us and we can help you choose the best fit.