We design for bodies
Our current ranges come in 3 or 4 different body shape templates depending on the shirt design.
Shirts also come with a reverse button to prevent gape in the chest area.
Alex - has more room for wider hips or bigger bottoms
- your hips measure 9cm or more larger than your bust measurement.
- or your tummy/waist is similar or bigger than your bust measurement
- if you fit a classic 'pear shape' description
- If your trouser size is one or two sizes larger than your top size eg a 14 for trousers but 10 or 12 for tops.
Models: Alex 1 and Alex 7
Billie - has more room for much bigger busts
- your bust size is significantly larger in relation to the rest of you
- your cup size is larger than an EE and you have a smaller waist measurement than your chest by at least 10 cm.
- If your trouser size is one or two sizes smaller than your top size. Eg a 10 for trousers but 12 or 14 for tops.
Models: Billie 1 and Billie 6
Charlie - a classic cut, loose fit.
- your shoulders and hips are similar widths regardless of your waist size
- you might describe your figure as straight up and down or
- you might describe your figure as apple shaped or
- you might describe your figure as hourglass
- you may or may not have breasts
- you take the same size in tops and in trousers
Models: Charlie 5 and Charlie 3.
Drew - similar to a traditional 'mens' shirt cut, but of course you don't need to be male to wear it, will fit you if
- you have a long body
- your shoulders are much broader than your hips
Model wears Drew 3
If you normally have to buy a size up to get a fit for your hips or bust you may be able to choose a smaller size than other retailers as Billie and Alex shapes have more room for these areas. Please contact us if still unsure Contact Us
All shirts are loose fit style, choose a smaller size if you prefer a slim fit. As all shirts are 100% cotton there may be a little shrinkage on washing - estimate 3%, wash at 30°C to minimise this and protect the environment.
Our short video explains the difference between the shapes.
High Street Comparison Table.
Note that the equivalent US and UK sizes are an approximation - a size 20 in one store maybe different in another than a size 20 in another - which is exactly why we have our own sizing!
The measurements below are your body's not the shirt size and are the optimum dimensions for a looser fit, choose a smaller size if you prefer a slim fit. For Alex shapes the hip measurement is the most important and for Billie shapes the bust. How to measure: hips, the widest part including the bottom. Waist, over the belly button and around. Chest, over the nipples and around the torso.
Alex is the right choice for you if your lower half is 8+ cm bigger than your chest and you are likely to take a bigger size for trousers. The UK / US equivalent size below relates to your top half.
Billie sizes are made to accommodate a much larger bust. You know if you have had problems with shirt hanging from your chest in the past, this is the right fit for you.
Charlie, for those who have similar proportioned hips and shoulders.
Drew, for longer bodies and shoulders wider than hips. A cut which is similar to a traditional men's shirt.
|No Alex in this size||No Billie in this Size||Charlie 0 (=UK 8/USA 2-4 Mens xxs)||No Drew in this size|
|Chest max 82-90cm|
|Hips max 85-91cm|
|Waist max 85cm|
|Alex 1 (=UK 10//USA 6)||Billie 1 (=UK 10/USA 6)||Charlie 1 (=UK 10/USA 6/Mens xS)||No Drew in this size|
|Chest 87-96cm||Bust 93-105cm cup size DD/E+||Chest 87-96cm|
|Hips 91-106cm||Hips 88-94cm||Hips 88-94cm|
|Waist max 94cm||Waist max 93cm||Waist max 93cm|
|Alex 2 (=UK 12/USA 8)||Billie 2 (=UK 12/USA 8)||Charlie 2 (=UK 12/ USA 8/Mens S)||No Drew in this size|
|Chest 92-100cm||Bust 101-109cm cup size F+||Chest 92-100cm|
|Hips 101-111cm||Hips 95-100cm||Hips 95-100cm|
|Waist max 99cm||Waist max 98cm||Waist max 98cm|
|Alex 3 (=UK 14/USA 10)||Billie 3 (=UK 14/USA 10)||Charlie 3 (=UK 14/USA 10/Mens M)||Drew 3 / S|
|Chest 97-105cm||Chest 106-114cm cup size G+||Chest 97-105cm||Chest 96-103cm|
|Hips 106-116cm||Hips 100-105cm||Hips 100-105cm||Waist max 104cm|
|Waist max 104cm||Waist max 103cm||Waist max 103cm||Shoulder seam to cuff 66.6cm|
|Alex 4 (=UK 16/USA 12)||Billie 4 (=UK 16/USA 12)||Charlie 4 (=UK 16/USA 12/Mens M-L)||Drew 4 / M|
|Chest 102-110cm||Bust 111-118cm cup size G+||Chest 102-110cm||Chest 101-107cm|
|Hips 111-121cm||Hips 105-110cm||Hips 105-110cm||Waist max 109cm|
|Waist max 109cm||Waist max 108cm||Waist max 108cm||Shoulder seam to cuff 67cm|
|Alex 5 (=UK 18/USA 14)||Billie 5 (=UK 18/USA 14)||Charlie 5 (=UK 18/USA 14/ Mens L)||Drew 5 / L|
|Chest 107-115cm||Bust 116-123cm cup size G+||Chest 107-115cm||Chest 107cm -113cm|
|Hips 116-126cm||Hips 110-115cm||Hips 110-115cm||Waist max 114cm|
|Waist max 114cm||Waist max 113cm||Waist max 113cm||Shoulder seam to cuff 67.5cm|
|Alex 6 (=UK 20/USA 16)||Billie 6 (=UK 20/USA 16)||Charlie 6 (=UK 20/USA 16/Mens xL)||Drew 6 / xL|
|Chest 114-123cm||Bust 123-130cm cup size G+||Chest 114-123cm||Chest 112cm-119cm|
|Hips 122-130cm||Hips 116-122cm||Hips 116-122cm||Waist max 119cm|
|Waist max 120cm||Waist max 119cm||Waist max 119cm||Shoulder seam to cuff- 68cm|
|Alex 7 (=UK 22/USA 18)||Billie 7 (=UK 22/USA 18)||Charlie 7 (=UK 22/USA 18/Mens xxL)||Drew 7 / xxL|
|Chest 120-130cm||Bust 130-137cm cup size G+||Chest 120-130cm||Chest 117cm-125cm|
|Hips 126-134cm||Hips 121-128cm||Hips 121-128cm||Waist max 125cm|
|Waist max 126cm||Waist max 125cm||Waist max 125cm||Shoulder seam to cuff 68.5 cm|
|Alex 8 (=UK 24/USA 20)||No Billie in this Size||Charlie 8 (=UK 24 / USA 20/ Mens xxxL)||Drew 8 / xxxL|
|Chest 128-137cm||Chest 127-137cm||Chest 123cm - 132cm|
|Hips 130-142 cm||Hips 128-136cm||Waist 132cm|
|Waist max 134cm||Waist max 133cm||Shoulder seam to cuff 69.1cm|
|No Alex in this size||No Billie in this Size||Charlie 9 (=UK 26 / USA 22/ Mens xxxxL)||No Drew in this size|
|Waist max 141cm|
Our short video explains shows you how to measure yourself. Apologies, but please note that we are no longer sending out free tape measures.
If you are unsure contact us and we can help you choose the best fit.
Unisex boxer shorts
GFW size and womenswear equivalent
|Traditional menswear equivalent||Actual waistband width, relaxed to extended (flat measurement x2 for total circumference)||Front rise excluding elastic|
|GFW 0 = UK 8 / US 4||xxS / 26-28 in||34.5 - 46cm||20cm|
|GFW 1 = UK 10 / US 6||xS / 28- 30 in||37cm - 48.5cm||21cm|
|GFW 2 = UK 12 / US 8||S / 30 - 32 in||39.5cm-51cm||22cm|
|GFW 3 = UK 14 / US 10||M / 34- 36 in||42cm-53.5cm||23cm|
|GFW 4 = UK 16 / US 12||L / 36 - 38 in||44.5cm-56cm||24cm|
|GFW 5 = UK 18 / US 14||xL 38-41 in||47.5-59cm||25cm|