Powered by solar energy
By GFW Director Lisa Honan Since we launched back in 2016 we have been committed to making in the UK for a number of reasons. As a new brand it was easier to work with a UK supplier, we could visit and learn about the production process especially with our different body shapes and multiple sizing. Our first factory was very helpful as they allowed us to make small runs which was essential in testing out the market. Of course garments made in the UK and then later when we used a Spanish supplier, cost more than than very large orders...
15 times gender norms made us laugh
Ride a bike, work on a farm? This bread is for you (but not if you are a women). First, there were gendered shower gels, now there seems to be gendered everything. In many ways society seems to be travelling backwards...and here's one reason why, if you can sell the battleships game in pink for girls and in blue for boys you can sell 2 per family instead of one! Here are a few social posts calling out the bullshit that sums up the insane world of gendering anything and everything... Men! Listen up! Wearing a mask is for women....
Gender evolution - GFW & Lightning Like Scissors collaborative project
Gender Neutral - Gender Evolution - Gender Free; a natural progression. Brighton-based companies Gender Free World (GFW) and Lightning Like Scissors are pleased to announce their collaborative project challenging the dominant notions of gender and identity. The theme is Gender Evolution – honouring the life-changing protest that has given us freedom and paved the way for us to express ourselves openly in our daily lives. Whether it be through the broad spectrum of gender identities or our sexuality, we wanted to acknowledge how far we have come by resisting centuries old norms, and how far we have still to go by continuing to...
New printed boxer shorts
Our new printed boxer short range has just landed! Here at GFW we can be a bit literal with our product names - you know: blue shirt, penguin shirt etc, but we think these patterns are very evocative and decided to name them after female artists. Historically women's contribution to art is often overlooked, underated, and many artists disappear from art history altogether. We celebrate these 4 artists and hope our underwear inspires you to look up their work. Unique genuinely unisex design 3.5cm deep soft elasticated waistband 95% viscose, 5% elastane Moisture wicking, breathable Made in Britain Boxers for Every...
How to slay androgynous or tomboy style.
How do you get the androgynous or tomboy look down? Here at GFW we are into celebrating gender fluidity and androgynous styles. Here’s a few ideas on how to get started. Curtains, wolfcuts and other unexpected hairstyles Not that you have to have shorthair to qualify as a tomboy or androgynous, but there are some awesome short cuts out there at the mo. Would you believe it…curtains have made a comeback and have done for some time. Curtains suit all sorts of people too - from K-pop boyband members to afro middle parts, the styles are almost endless. You could go...
Why should gender restrict your clothing choices?
Why should gender have to be defined by clothing? How one expresses themself should not be dedicated, or more importantly restricted by them begin male or female. Clothes may look like a small part...
Fat fashion – how do I start?
For a long time, being fat/plus-size/curvy/whatever you want to call it, has been mutually exclusive with keeping up with fashion trends. With a recent surge in followers, although fatshion has been around for a while, it’s now that brands are really starting to take notice of it.
10 ways to rejuvenate your Spring wardrobe
Guest blog by fashion writer Elly Morris Going from winter to warmer weather is the perfect time to change up your style. Instead of covering up with layers of warm clothing, you can experiment with different outfits and new ways of wearing the clothes you had forgotten about over the winter. So whether you’re on the beach or gazing at the sun out of your office window, here are some tips to help your spring wardrobe go the extra mile. Charity shops If you’re fed up of everything on the high street, why not go to your local charity shop? If...
Recent Articles
Categories