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To badly misquote Einstein: women’s sizes are a stubbornly persistent illusion. Size 12, size 18, size 8, even size 0. We’ve all heard them. We all use them in our everyday lives. But what do they actually mean? The huge disparity in clothing sizes is something bemoaned by women worldwide. But why is there such variation? And what are your options if your body type doesn’t fit the standardised models? Clothing sizes for women are a relatively new addition to the fashion world, only coming to prevalence in the middle of the last century. Before the modernisation of fashion manufacturing,...

Why are some parents deathly afraid that their son might want to play with dolls or that their daughter might want to play with toy cars?

Why are some parents terrified of their son wearing a tutu or their daughter preferring to wear a shirt and bow tie?

Children shouldn’t be judged or ridiculed for their choice in clothing, toys or even what they want to be when they grow up.

Toy segregation doesn’t make sense because...

So we have noticed that certain first names are very popular amongst our customer base. Can you figure out which are the top 3 names as a percentage of all customers?

We did a spreadsheet of our our customers names, sorted them by first name and counted how many had the same name - including simple variations in spelling.

In years gone by, the classic short back and sides was the ultimate way to identify a lesbian - because it was a way of expressing the individual wasn’t conforming to feminine cultural norms. 

But over several decades we’ve seen more diversity with regards to hair length on women, regardless of sexuality. Think of