Patterned Button Up Shirts by GFW Clothing

Patterned Button Up Shirts by GFW Clothing

Super-fun patterned button up shirts + the perfect fit for your body = the DNA of GFW  Here at GFW we believe that everybody deserves to have a fantastic shirt to fit not only their body, but also their awesome style. GFW was a business born out of frustration - we were bone-tired of the insipid range of shirts on offer in the womenswear section. Why were they so dull, so puff-sleeved, so demurely pastel/stripey/floral? Over in the mens department there was a carnival of bright colours and bold prints, but they didn't nearly fit our body shape. Why were shirt patterns so gendered? Why was clothing even separated by gender? Why wasn't anyone doing anything...

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Plus sizes, vanity sizing and inconsistency in womens clothing sizes

Plus sizes, vanity sizing and inconsistency in womens clothing sizes

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? Plus sizes are defined differently too, it’s not just in the UK, the US have the same problem as us... and much of it can be attributed to vanity sizing.  What is vanity sizing? In short, it’s a marketing tool. Clothing companies wanted to compliment shoppers by reducing the sizes to make women feel they’re a size or two smaller than they really were. Well, it was a marketing tool but apparently...

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How to spot a lesbian...or not!

How to spot a lesbian...or not!

In years gone by, the classic short back and sides was the ultimate way to identify a lesbian - because it was a way of expressing...

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7 things that change when women wear 'mens' clothes

7 things that change when women wear 'mens' clothes

Women wearing men’s clothes is fast becoming more widespread than ever before. Around 64% of women have worn men’s clothes before. But what are the things that change for women shopping the men’s section? As a fan of wearing ‘mens’ clothes, I’ve noticed a number of things...

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15 times gender norms made us laugh

15 times gender norms made us laugh

Ride a bike, work on a farm? This bread is for you (but not if you are a women). First, there were gendered shower gels, now there seems to be gendered everything. In many ways society seems to be travelling backwards...and here's one reason why, if you can sell the battleships game in pink for girls and in blue for boys you can sell 2 per family instead of one! Here are a few social posts calling out the bullshit that sums up the insane world of gendering anything and everything...   Men! Listen up! Wearing a mask is for women....

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Gender evolution - GFW & Lightning Like Scissors collaborative project

Gender evolution - GFW & Lightning Like Scissors collaborative project

Gender Neutral - Gender Evolution - Gender Free; a natural progression. Brighton-based companies Gender Free World (GFW) and Lightning Like Scissors are pleased to announce their collaborative project challenging the dominant notions of gender and identity. The  theme is Gender Evolution – honouring the life-changing protest that has given us freedom and paved the way for us to express ourselves openly in our daily lives. Whether it be through the broad spectrum of gender identities or our sexuality, we wanted to acknowledge how far we have come by resisting centuries old norms, and how far we have still to go by continuing to...

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New printed boxer shorts

New printed boxer shorts

Our new printed boxer short range has just landed! Here at GFW we can be a bit literal with our product names - you know: blue shirt, penguin shirt etc, but we think these patterns are very evocative and decided to name them after female artists. Historically women's contribution to art is often overlooked, underated, and many artists disappear from art history altogether. We celebrate these 4 artists and hope our underwear inspires you to look up their work. Unique genuinely unisex design 3.5cm deep soft elasticated waistband 95% viscose, 5% elastane Moisture wicking, breathable Made in Britain Boxers for Every...

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Fat fashion – how do I start?

Fat fashion – how do I start?

For a long time, being fat/plus-size/curvy/whatever you want to call it, has been mutually exclusive with keeping up with fashion trends. With a recent surge in followers, although fatshion has been around for a while, it’s now that brands are really starting to take notice of it.

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